New Delhi: As Meta launched its Twitter competitor Threads on Instagram, online searches for the term ‘Threads’ in the past 24 hours exploded by up to 3,233 percent in countries including the European Union (EU) where the app is not currently available, a report showed on Thursday.
According to data provided by search engine experts, online searches for the term ‘Thread App’ also increased by 4,900 percent during the same period. The digital funnel.
China, Taiwan, Turkey, Brazil and Japan currently search the app the most. “The app is currently unavailable in the EU. But users are discouraged, with searches for ‘Threads VPN’ exploding by a whopping 6,566 percent,” the report showed.
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Meta’s Twitter rival Threads amassed over 1 crore users in just seven hours. Other Twitter competitors also saw growth as Jack Dorsey-backed Bluesky saw a search flow of nearly 4,900 percent and Mastodon saw a 733 percent increase.
Searches for ‘how to delete Twitter account’, ‘Twitter dead’ and ‘Twitter killer’ increased by more than 250 per cent, the report added. Threads are currently creating a whirlwind of excitement among social media enthusiasts
Top celebrities like Shakira, and Jennifer Lopez and creators like Diljit Dosanjh, Parineeti Chopra and Armaan Malik in India as well as Niharika NM, RJ Abhinav, RJ Sukriti and Kiran Dutt aka @yourbongguy have already started discussing the threads.
