Maruti Invicto MPV: Country’s leading vehicle maker Maruti Suzuki India is set to launch its new model ‘Invicto’ on July 5 as part of its plan to gain a bigger market share in the premium vehicle segment. MSI Senior Executive Officer (Sales & Marketing) Shashank Srivastava said the company is making a strong foray into the MPV/SUV (SUV/MPV) segment equipped with 3 rows of seats. We think there is a huge market for premium MPV/SUVs with three rows of seats,” Srivastava said. There are customers in the market who are looking for a premium car that can be either an MPV or an SUV or a mix of both
Fastest growing segment
MSI’s senior executive said the SUV/MPV segment with three-row seats sold around 2.58 lakh vehicles last financial year, of which around 1.25 lakh vehicles were priced above Rs 20 lakh. Keeping this aspect in mind, MSI is trying to enter the premium segment with its new model Invicto. He said that this segment is fast emerging and growing.
The Maruti Invicto will be based on the Toyota Hycross
Maruti Suzuki’s new model Invicto will be based on the hybrid model Toyota Hicross developed in partnership with Toyota Kirloskar Motors. The model is developed under a global partnership between Toyota and Suzuki. TKM is already selling the Innova Hicross model in the country. With some design and other changes, Maruti Suzuki will market this model as Invicto.
Maruti’s focus on cars priced above 10 lakhs
Srivastava said bookings for Invicto are planned to start from June 19. It will be released on July 5. He said that MSI is leading the Rs 10 lakh car segment with around 60 per cent market share and is now planning to expand its presence in the premium vehicle segment as well. (including language input)
