New Delhi: Apple iPhone shipments grew 68 percent (year-on-year) in India in the first half of 2023, driven by the iPhone 14 and iPhone 13 series. According to data provided by CyberMedia Research (CMR) in the second quarter (April-June period) alone, Apple has seen a strong growth in iPhone shipments and the company has seen a 70 percent increase in shipments in the country.
Additionally, the Apple iPad posted a modest 6 percent year-over-year growth, driven by consumer demand for productivity and leisure time and leisure at home.
Apple is well-positioned to capitalize on market demand and maintain its positive momentum in India and could achieve a 7 percent market share in 2023, according to CMR.
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“We see strong momentum for Apple in India. In Q2 2023, there was a strong growth in Apple iPhone shipments driven by Apple iPhone 14 series and iPhone 13 series,” Prabhu Ram, Head – Industry Intelligence Group, CMR, told IANS.
Buoyed by friendly government policies and a production-linked incentive (PLI) scheme, India will cross Rs 1,20,000 crore in mobile exports in the current fiscal year (FY24), driven by tech giant Apple, India Cellular and Electronics Association (ICEA) data.
Amid this phenomenal growth in mobile exports, Apple’s share will cross 50 percent in FY24. In May, iPhone exports reached a record Rs 10,000 crore, pushing total mobile shipments from the country to Rs 12,000 crore.
The growth of the Indian smartphone industry is primarily driven by the Apple ecosystem, which alone generated a record $5 billion in exports from India in FY23.
