The Indian two-wheeler industry faced a headache in June 2023 with declining figures and the market presented a mixed performance. The two wheeler sector grew by only 1.68% in June 2023 compared to June 2022. In the market, while iconic brands continue to dominate the market, their once impressive sales figures have declined over the past year. This has left room for criticism and skepticism about their strategies in the face of market challenges there itself Splendor and Activa Despite maintaining their dominance in the two-wheeler market for a long time, Hero Splendor and Honda Activa saw a steep decline in sales of 32.16% and 35.67% respectively.
Top selling petrol engine two wheeler
-
Hero Splendor retains its crown as the best-selling two-wheeler in India with 203,062 units.
-
Honda Activa sold 130,830 units. Although lower than June 2022 figures, the Activa continues to be the best-selling scooter in India.
-
Pulsar’s waning sheen Bajaj’s Pulsar series took a big hit, with sales down 22.90% to 67,134 units, struggling to find its footing amid changing customer preferences and new entrants.
-
CB Shine and Jupiter gave a good jump, with Honda CB Shine selling 99,254 units, which is 19.25% higher than last year. It was one of the few two-wheelers that took off
-
Similarly, TVS Jupiter did well by selling 64,252 units, up 11.36% from June 2022.
-
Defeating all odds, Hero Passion hit new high with 47,554 units with an impressive growth of 1192.93%.
-
Hero MotoCorp’s HF Deluxe and TVS Access saw a slight decline, yet retained their position in the top-10 list.
-
Ola Electric recorded its lowest monthly sales of the year, falling below 20,000 for the first time since March.
45,734 e-scooters and e-bikes sold in June 2023
In the electric two-wheeler market, 45,734 e-scooters and e-bikes were sold in June 2023, down 56.6 percent from the industry’s best ever performance (105,338 units) in May 2023. However, this was a small increase of 3 percent compared to last year’s figures from June 2022 (44,381 units).
Ola Electric sold 17,585 units
Bengaluru-based startup Ola Electric has emerged as the market leader but saw a sharp decline in sales, recording its lowest monthly sales of the year and falling below 20,000 for the first time since March. Nevertheless, it was the least affected of all the top players, registering a month-on-month decline of less than 40%.
TVS Electric sold 7,791 units
Achieving an impressive figure of 20,397 sales in May 2023, the TVS iQube led the way in terms of sales and growth. The FAME-II subsidy cut came at a bad time for e-scooters and resulted in MoM iQube sales fell by more than 60 percent in June. Despite this, TVS EV 2W remains second in the sales chart, though now far behind Ola Electric.
Ather Energy sold 4,551 units
The FAME-II subsidy has been crucial for companies like Ather Energy, one of the most successful EV startup stories in India. And so, it’s one of the more severely affected by the cuts, especially since its 450X e-scooter was already expensive even with the subsidy fully in place. As a result, Athar saw a sharp decline of 70 percent from its May 2023 tally of 15,407 units.
2,966 units of Bajaj
Bajaj Chetak sales crossed the 10,000-unit mark in May 2023, but the subsidy cut brought that number down to less than 3,000 units in June. Once again, the Chetak is the most expensive electric scooter sold in India, and the subsidy cuts make it over Rs 20,000 more expensive.
Ampere sold 1,602 units
With the launch of Primus, its first truly in-house product, Ampere is inching closer to reaching the 10,000 unit mark in May 2023. However, due to the subsidy revision, the price of the Primus has gone up by around Rs 40,000, which has directly affected sales. A sharp MoM drop of over 80 percent in amperes is observed.
