Online streaming giant Netflix on Thursday announced that it plans to curb the practice of password sharing in India. It will impose strict rules to limit the use of Netflix accounts for a family. The company plans to crack down on the number of Netflix freeloaders by manipulating the app’s password-sharing regulations. The online streaming platform will mostly use IP addresses, device IDs and account activities to limit the use of an account to one household. Netflix’s new password-sharing rules ensure that an account can only be used within a single household that shares an Internet connection.
To facilitate sharing within a family, Netflix’s Transfer Profile feature comes into play, allowing account access at home or on vacation. To comply with these rules, Netflix allows users to log into accounts from outside the primary household using access codes, which are valid for up to seven days. However, users must connect to the primary household Wi-Fi or Internet connection at least once every 31 days.
If someone tries to access the account from outside the family, that person will be prompted to create a new account with a different profile.
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To everyone’s surprise, Netflix has not launched the member add feature in India. This feature allows adding members to the primary family account with additional charges. Netflix has decided not to offer this option because it has already reduced subscription charges in these countries. Another reason behind the decision is Netflix’s low market penetration in India, the company said as reported by TechCrunch.
Company will use IP address, device IDs and information obtained from other activities to determine if the device is part of the family.
Earlier, Netflix introduced this policy in some major markets like US and UK. Then, it collected 5.9 million new subscribers worldwide. The company faced its biggest decline in the first quarter of 2022 when it lost nearly 200,000 customers.