Social media has become an integral part of businesses to stay connected with audiences. It is an obvious place for every brand to make their appearance and attract new audiences.
As a business owner, you may have tried various social media strategies to increase your brand’s visibility. You may have created engaging content, launched online ads, and even collaborated with other brands.
How about VoIP? Have you considered it for your social media strategy? On social media platforms, it has risen as a powerful tool for enhancing customer engagement and boosting brand success.
This blog post will teach you 6 best ways to use VoIP for social media marketing. By using these methods, you can take your social media marketing strategy to the next level. But first and foremost let’s understand what VoIP is.
What is VoIP?
Voice over Internet Protocol or short for VoIP is a voice-based technology that allows users to communicate and make calls using an internet connection. It is a technology that has outshone traditional phone systems in every aspect of voice communication including call quality, convenience, and mobility.
Unlike traditional phone lines, it lets users make calls without restricting their location. Any user can make a call from anywhere in the world with an internet connection. In this way, businesses can save huge amounts of calling costs since they aren’t using telephone systems to make calls.
In the virtual phone system, voice signals are transformed into digital signals via the Internet which improves the call quality allowing users to experience smooth and seamless communication.
Connection Between VoIP and Social Media Marketing
We have understood what VoIP is and how it is superior to traditional phone lines. You may be wondering how it is connected with social media marketing. Well, the thing is: social media is all about interacting with your audience in real-time and it is used as a customer service tool by all sizes of businesses.
VoIP helps to connect with your audience in real-time and provides high customer service as it allows you to make calls, video chat, and even give analytics of your calls. This way you can connect with your audience in real-time.
VoIP makes social media marketing easier and more efficient. It is a great tool to take your social media marketing strategy to the next level.
- You might also be interested in A Complete Guide on Social Media Strategy
VoIP Uses in Social Media Marketing
As we learned, VoIP is crucial to make social media marketing effective, it can be used in several ways. It can be used to enhance customer engagement, enable voice-based ads, save costs, and make effective strategies using analytics and reporting features. Here are some ways to use VoIP in social media marketing.
1. Enhancing Customer Engagement
With VoIP, you can boost your customer engagement by providing real-time communication through voice and video calls. You can address customers’ queries and collect feedback from them, allowing you to make adjustments and improvements. These interactions boost the relationship between your brand and your audience.
You can use advanced features like interactive voice response (IVR) and call routing to provide personalized responses. These features allow you to adjust responses which are based on their profile and preferences.
Furthermore, you can include click-to-call buttons on your social media platforms to make user assistance convenient. Users can contact the customer support team whenever they want by clicking just one button.
2. Interactive Q&A Sessions
You can conduct live VoIP-based Q&A sessions on social media platforms to make interactive communications between your brand and audience. Customers can call in, ask questions, and communicate directly with your business, fostering genuine connections.
By using voice-based questions, you can create a more interactive environment to encourage audience participation as it gives the feeling of nearness and familiarity. Your audience will be more likely to answer voice-based questions as you are using your real voice.
3. Voice-Enabled Social Ads
VoIP allows you to make voice-enabled social advertisements which are beneficial to grab your audience’s attention. You can create ads in a way your audiences get hooked or compelled to take action as you can change the tone of your voice and make it dynamic.
Moreover, you can include Call-to-Action messages in your ads such as clickable phone numbers, enabling users to directly call from the ad. This will eventually increase your conversion rates as well.
To make voice-enabled social ads successful, analyze their effectiveness on a weekly or monthly basis using the analytics feature that is provided by the virtual phone system. You can improve your ad strategies by tracking the call history from the past which was made between your customers and company.
4. Global Reach and Cost Savings
VoIP has no restriction in geographical location, so you can connect with businesses or potential customers all around the globe, allowing you to expand your market reach. You can partner with other businesses or target audiences from any location. You don’t need to worry about geographic barriers in the virtual phone system.
The voice-over-Internet protocol is cost-effective. You are not charged high phone bills, allowing you to communicate internationally. You can save costs on global marketing campaigns and invest money in other platforms to get the highest return on investment.
The traditional phone system is more expensive than the virtual phone system. The traditional phone system requires a physical connection and is fixed to a particular desk, so the installation cost is higher. But VoIP is free from these hassles as it is not fixed to a particular location and doesn’t require additional hardware components.
5. Collaborative Influencer Campaigns
You can use the power of influencer marketing campaigns to enhance your brand’s visibility. Collaborate with different influencers and leverage the power of their followers and voice. Further, you can partner with them to host live events and interviews using VoIP technology.
The impact Influencer marketing brings on social media marketing cannot be neglected. Voice-over Internet Protocol makes it even more effective by providing the opportunity to collaborate with influential people from your local community or international personalities.
6. VoIP Analytics for Strategy Refinement
Reporting and analytics are one of the most useful and effective advanced features of VoIP technology. You can utilize data provided by voice-over-internet protocol to measure your social media marketing success.
VoIP provides valuable insights and information about customers’ call metrics, helping you to refine strategies as needed. You can analyze call duration and customer feedback to deliver a customized experience.
Furthermore, the type of content, your target audience, and delivery timing also affect your social media marketing strategy. By using data provided by VoIP technology, you can easily make perfect content for the specific target audience and deliver it at the right time.
To conclude, VoIP is a technology that has the power to revolutionize social media marketing as it offers numerous benefits. It is cost-effective, so any size of business can afford it. It can be accessed by anyone with an internet connection regardless of the location. And, it offers high-quality voice and video calls.
By using voice-over-Internet Protocol, you can improve your business’s social media marketing strategy. You can use VoIP to enhance customer engagement, conduct interactive Q&A sessions, collaborate with influencers, and reach global audiences.
The earlier you integrate voice over the internet protocol into your social media marketing campaigns, the sooner you can leverage the benefits it provides. Make VoIP part of your social media strategy and watch as your campaigns yield results.