Combatting deepfakes is an evolutionary arms race

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Simone Rotella

THE recent “Willy’s Chocolate Experience” in Glasgow, UK, brought children to tears, angered parents and was a source of mirth for those who read about it. After seeing online advertising for an apparently lavish event, people paid up to £35 each to attend. But it wasn’t as promised: instead of wondrous creations and an abundance of chocolate, families arrived at a mostly abandoned warehouse featuring a sad-looking bouncy castle and confused actors.

When news networks looked into the event, it emerged that the marketing materials – and the actors’ scripts – were produced by artificial intelligence. The advertising created…

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