Indian smartphone brands: In a bold and expected move, India is moving closer to launching its own mobile phone brands within the next 12 to 18 months, according to Union Electronics and IT Minister Ashwini Vaishnaw. He made the announcement while speaking at the World Economic Forum in Davos, Switzerland.
This development comes as India builds a strong electronics supply network capable of supporting the local production of high-end devices. Experts say this is a major step toward reducing dependence on foreign smartphone makers and boosting domestic innovation.
India has already become one of the global leaders in phone assembly and manufacturing. From just two mobile phone units in 2014, the country now has more than 300 production facilities. As of December 2024, more than 99% of phones sold in India were locally made, a sharp rise from 26% in 2014 -15.
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According to industry analysts, India’s electronics manufacturing sector could reach an estimated USD 300 billion by 2026, driven by government incentives and strong export growth. Indian mobile phone exports have surged significantly in recent years, reflecting rising global demand for “Made in India” devices.
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Government support for domestic brands
Union Minister Vaishnaw explained that India’s mature electronics ecosystem now includes many suppliers of phone components, making it possible to build more than just assembled products. He said the groundwork is nearly complete for India to support end-to-end mobile phone brands, from design to production. Officials say political and economic support, including incentives for manufacturing and semiconductor production, will help local companies launch competitive smartphones.
More choice for buyers
If successful, India’s own phone brands could offer more choices for consumers and reduce reliance on imported smartphones. Analysts also believe this would create new jobs in design, research, and manufacturing. A domestic brand could also improve India’s position in the global tech market and encourage innovation tailored to local needs.
This move supports India’s broader “Make in India” strategy and could give a strong boost to India’s developing technology sector.
