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Social media users can be exposed to highly targeted political adverts
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Artificial intelligence could be used to present precisely targeted messages to voters at scale, boosting the power of online political campaigns.
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How does ChatGPT work and do AI-powered chatbots “think” like us?
Microtargeting – the use of online data to tailor messaging to individuals – has been used to powerful effect in past elections and became the focus of a 2018 scandal when journalists exposed the work of political consultancy firm Cambridge Analytica in the US and other countries.
“When…
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