New Delhi: Google is approaching journalists from prominent media houses to help them write news stories through its artificial intelligence (AI) model that can generate accurate articles. The New York Times reported that Google discussed the new AI tool with The Washington Post, Wall Street Journal-owned News Corp., and even the NYT, among others.
Google demonstrated the AI tool, called ‘Genesis’, for senior media executives to present “responsible” technology that takes the truth and writes a news copy. (Also Read: Govt sends ‘urgent alert’ message, public raises concerns on Twitter – see what the problem is)
Some media executives were quoted as saying that “efforts to produce accurate and artful news stories seem to be taken for granted,” while others saw it as a personal assistant or aide. (Also Read: SBI Special FD Scheme: Double Your Money By Investing In This Fixed Deposit)
Cray trending stories
A Google spokesperson said that in partnership with news publishers, particularly smaller publishers, “we are in the early stages of exploring ideas to potentially provide AI-enabled tools to help journalists in their work”.
For example, AI-enabled tools can help journalists with headlines or different writing style options.
“Our goal is to give journalists the choice to use these emerging technologies in ways that enhance their work and productivity, just as we’re making helpful tools available to people in Gmail and Google Docs,” a company spokesperson said.
These tools, however, are not intended to and cannot replace the essential role journalists play in reporting, creating and fact-checking their articles, the company noted.
However, AI has so far failed to provide accurate information in several cases.
In June, Gannett, the largest US publisher, filed a federal lawsuit against Google for monopolization of the ad technology market and deceptive commercial practices.
The lawsuit seeks to restore competition in the digital advertising market and end Google’s monopoly, which would encourage investment in newsrooms and news content across the country.
