Though online storefronts have many advantages over brick-and-mortar, online shopping has been challenged by one persistent problem: how to replace the visceral, hands-on nature of in-person shopping. Sales best practice has always been to hand someone the product, take it out of the case, or get them behind the car’s wheel. This personalizes the experience and moves the customer toward a purchase. So how, in online shopping, can we sell something without, in effect, putting it in the customer’s hands? Augmented reality could be the answer.
What is Augmented Reality?
Augmented reality, often called AR, is a technology that seamlessly merges digital content into the real world. Imagine using your smartphone camera to scan your surroundings and instantly witnessing virtual objects integrated into your environment. This can range from static or animated elements to even audio enhancements. Unlike virtual reality, where users are fully immersed in a simulated world, AR effortlessly intertwines the virtual and real worlds.
How Can It Be Applied to Shopping?
Augmented reality can enhance online shopping:
- Virtual Fitting Rooms: The perennial challenge of visualizing clothing purchases online is overcome with AR. Say goodbye to generic avatars and hello to photorealistic “try-ons.” AR empowers customers to wear clothes, envisioning how they fit from all angles, offering a genuine feel of the product before purchase.
- Immersive Space Planning: AR extends its magic to interior decor. Curious how that new sofa might look in your living room? Wonder no more. AR allows you to place furniture, prints, or paint colors in your space, giving you a vivid preview.
- Interactive Product Insights: AR provides an immersive solution for high-value items where specifications matter. Users can explore intricate details and specifications as they interact with virtual products, enhancing their understanding and boosting confidence in purchasing.
- Navigating Real Spaces: AR isn’t limited to the online world. It enriches physical shopping, too. Thanks to AR-powered directions and location-based special offers, imagine finding stores and products in a mall effortlessly.
How Can It Help Your Bottom Line?
Research shows that 61% of consumers prefer retailers that offer augmented reality experiences, and 32% currently use augmented reality while shopping. Those numbers are only likely to increase in time. Clients using one augmented reality provider have reported sales increases of up to 200%.
So, if you are a retailer with an online presence, a brick-and-mortar presence, or both, you might think about how augmented reality could help you sell your products. Integrating AR in businesses empowers customers to make informed choices, virtually interact with products, and engage in shopping experiences. Don’t miss out on this retail revolution. Your brand can lead the way by embracing augmented reality and offering customers a dynamic and personalized shopping journey.
