According to a PTI report, the luxury car brand Lexus It plans to launch its first electric car in India by 2025. Lexus India president Naveen Soni is quoted in the report as claiming that Lexus, known for its self-charging hybrid cars, is gearing up to bring its first electric car to India in two years. Currently, the automaker is conducting a market survey before launching their electric vehicle in the country.
Lexus started its business in India six years ago
Lexus started its business in India six years ago and it is yet to make a strong impact in the country’s luxury car segment where German auto majors like Mercedes-Benz, BMW and Audi dominate the sales charts. All three German luxury car brands along with other luxury players have already launched their EV offerings in India. Keeping an eye on the same, Lexus is also positively thinking of coming up with its EV.
The Lexus EV will be launched by 2025
Talking about the auto company’s electric vehicle strategy, Sony said that Lexus has brought a few cars to India in 2022 to test them in varied climates as well as get customer feedback. “So we’ve got great insight into the behavior patterns of these markets, such as heat conditions, testing conditions, desert conditions, all of this goes back to Japan. Hopefully, by 2025, our first EV product will come to this country,” he said.
Lexus will be fully electric worldwide by 2035
The launch of a pure electric vehicle in India by 2025 is part of the brand’s strategy to drive fully electric vehicles globally by 2035. Moreover, being the luxury car arm of Japanese auto major Toyota, Lexus is mandated to play the front runner role within the group in electric technology and with India being a key market for the group, this EV will be a flagship product of the automobile giant.
Competing with companies like Mercedes-Benz, Audi and BMW
The automaker is reportedly gearing up to enter the used car business in India, an area where luxury carmakers such as Mercedes-Benz, Audi and BMW are already present through their dedicated pre-owned car business arm. The Japanese carmaker, which currently sells its product range through 23 touch points across India, aims to convert some sales outlets for the pre-owned car vertical.
Lexus targets metro cities in India
Sony said that the company will start this program at selected outlets keeping in mind the business performance of the dealer partners. “So I think very soon, by the third quarter or early next year, I should say,” he said. The Lexus official also said the automaker is studying the market closely. “For us, the starting point will be cities that have a large vehicle park,” he said.
Lexus is the luxury vehicle division of Japanese automaker Toyota.
Lexus is the luxury vehicle division of Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is one of Japan’s best-selling premium cars. It ranks among the 10 largest Japanese global brands by market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium and Plano, Texas, USA.
History of Lexus
Lexus originated in a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in 1989 with the launch of the Lexus LS. Subsequently, sedans, coupes, convertibles and SUVs were added to the division.models. Lexus did not exist as a brand in its home market until 2005, and from 1989 to 2005 all vehicles marketed internationally as Lexus were released in Japan under the Toyota marque and equivalent models. In 2005, a hybrid version of the RX crossover debuted, and additional hybrid models later joined the segment’s lineup. Lexus launched its own F marque performance division with the introduction of the IS F sport sedan in 2007, the LFA supercar in 2009.
